1. Generate the clip set
Rather than hunting for moments by hand, ask for the whole set at once. Cubix reads the recording and returns individual clip candidates, each with its own range and a reason it was chosen, in a workspace where you can preview them one at a time. This is deliberately not a single assembled timeline — separate clips are the point, and merging them would destroy the thing you asked for.
Give a number only when you genuinely need one. Left open, you get as many clips as the material actually supports rather than a set padded out to hit a target.
2. Reviewing the candidates
Not every candidate deserves to be published, and reviewing them is fast because each one is short. Judge each on its opening line, whether it stands alone, and whether it has a payoff. A set of four strong clips will outperform ten mediocre ones, and the discarded candidates cost you nothing because you never edited them.
- Read the first sentence. If it is not interesting, the clip starts in the wrong place.
- Check it makes sense without the source video.
- Confirm it ends on a payoff rather than trailing off.
- Discard freely. Most recordings carry fewer genuinely strong moments than you would like.
3. Editing each clip individually
Once you have chosen the keepers, take them one at a time. Each clip is its own video and deserves its own hook, framing and captions — batching the finish across all of them produces a set that looks identical and reads as automated. The finishing work itself is short: trim the opening, set the vertical frame, caption, add one look.
- Trim to start on the strongest line in that specific clip.
- Reframe vertical with the speaker kept in shot.
- Generate captions and apply your house style.
- Add a text hook if the spoken opening needs help.
4. One clip, several platforms
The same finished clip can serve TikTok, Reels and Shorts with no changes at all, because the frame and the length are the same. Where it pays to differentiate is the caption style and the opening: TikTok tolerates the loudest treatment, Shorts wants something closer to your main channel, and LinkedIn wants a squarer frame and a calmer finish. Producing a second variant is a small change rather than a re-edit.
- TikTok, Reels, Shorts: identical 9:16 export works for all three.
- LinkedIn: switch to a 1:1 frame and dial the styling back.
- X and embeds: widescreen with a slower opening.
5. Turning it into a routine
The compounding benefit comes from doing this on every long recording rather than occasionally. Record, generate clips, keep the good ones, finish them in one sitting, and schedule them out over the following weeks. Because the clips outlive the news cycle of the original video, a back catalogue of recordings is a standing supply of short-form you have already paid for.
- Extract clips in the same session as the main edit, while the content is fresh.
- Keep a running backlog rather than publishing everything at once.
- Revisit old recordings — a clip from six months ago is new to most of your audience.
✖ Merging the generated clips into one video
Why it fails: It defeats the purpose of generating separate clips and produces a compilation that belongs to no feed.
✔ Better approach: Keep them separate. Each clip is a standalone piece with its own hook.
✖ Publishing every candidate
Why it fails: A feed of weak clips trains the audience to scroll past your content.
✔ Better approach: Keep the strong ones. The discarded candidates cost you nothing.
✖ Applying an identical finish to all of them
Why it fails: Uniform openings and identical styling make a set look mass-produced.
✔ Better approach: Share a house style but give each clip its own hook and trim.
Execute this workflow automatically in Cubix
Generate candidates, keep the strong ones, finish each with captions and a vertical frame.
Frequently Asked Questions
Common questions around this editing workflow.